In connection with any visit, enquiry or proposed visit, to Drayton Manor Park, we will process personal information about you. This includes visits to and purchases from our websites as well as our theme park, hotel and other attractions.
This Privacy Notice summarises what information will be collected and how it will be used. It also explains your rights in relation to this information.
When do we collect information about you?
There are various circumstances in which we collect personal information about you. These include any information you provide when you:
Where an enquiry or a booking is made through a third party, such as a friend, family member or ticket agency, we will collect information about you from that third party.
In cases of emergency or where public security is an issue, we may process information from other sources such as public registers or social media platforms.
Your image may be caught on CCTV installed at our attractions.
What information do we collect?
The information we collect can include the following:
You do not have an obligation to provide information to us. However, in some cases, we may not be able to provide goods or services to you unless you provide certain minimum information.
What are our reasons for collecting this information?
We collect this information because it is necessary to process the information for our legitimate business interests as the operator of our leisure facilities at Drayton Manor Park and our associated websites. The specific uses we make of the information are described below.
In certain circumstances, we may also process your personal information to enter into or perform a contract with you. For example, you will have a contract with us when you buy a ticket, or goods or services from us.
We may also process your information in other circumstances where you have given us clear consent to do so. You may withdraw this consent at any time.
What use is made of your information?
Your information may be used to:
We may use your information in automated processing to tailor marketing materials to you. Other than this, we do not use your information for automated decision making.
Where you provide us with information about your health, we will only use it for purposes for which you have given us explicit consent (such as to administer first aid, or to make special arrangements during your visit to our attractions) or to defend or pursue any legal claim. Where you have given consent, this can be withdrawn at any time.
What are your rights?
You have the right to:
Please note that in certain circumstances you may also have the right to object to us processing your personal information on grounds relating to your particular situation.
If you have any questions about your personal information, want to understand your rights or want to contact us please use the contact information located at the bottom of the page.
How long do we keep your information?
We keep different information for different lengths of time. Where information falls into more than one reason below, the longest period will apply:
|Reason information required||Maximum period of retention|
|To defend or pursue a legal claim or to comply with legal obligations||Until the expiry of the period during which the information may be relevant to the claim or as set out in the legal obligation. In certain circumstances, this may be many years.|
|To evidence a financial transaction or other contract||6 years|
|For direct marketing messages||
3 years after your last communication, account activity or transaction with us.
At any time before then, you can request that all marketing communication stops.
|All other purposes||5 years after your last communication, account activity or transaction with us.|
We may choose to delete your information after shorter periods.
How do we protect and share your information?
We take securing your personal information seriously, with up to date technologies and procedures in place with trusted data partners. Our information and security policies and procedures are aligned with widely accepted international practice.
Apart from in the limited circumstances set out in this Privacy Notice, we will not share your personal information with anyone unless you give us your explicit consent to do so. Where you have given us consent, you may withdraw that consent at any time.
We may share your personal information with sub-contractors and suppliers who store and process your information on our behalf, including outside the European Union. We will only do this where we are satisfied that the transfer is within all applicable regulations, that appropriate security measures are in place and that the sub-contractors and suppliers will not disclose or use the information for their own purposes. Examples include disclosure to insurers, professional advisers and IT support services.
We may use and share your personal information in order to: a) comply with any court order, or demand from a law enforcement or other government agency; or b) pursue or defend a legal claim; or c) report or prevent a crime; or d) prevent harm to any individual or property.
We may also share your personal information with a potential buyer of the whole or part of our business where reasonable steps have been taken to ensure the confidentiality and security of that information. If we (or a substantial part of our business) is acquired by a third party, your personal information will be one of the transferred assets.
Our contact details
We are the following companies that run Drayton Manor Park:
Drayton Manor Park Limited (company number: 477404)
Drayton Manor Park (Catering) Limited (company number:541257)
Drayton Manor Park Hotels Limited (company number: 7140058)
We share your personal information between us.
For any matters concerning this Privacy Notice, please contact our data protection group at our usual address:
Drayton Manor Park, Tamworth, Staffs, B78 3TW